Starting a Business For Dummies

Starting your own business is an exciting - and challenging - time.This updated edition of the startup classic shows you how to build a business agile enough to take advantage of emerging trends and opportunities, and sturdy enough to weather any storm. Packed with real-life examples and links to hundreds of valuable resources, Starting a Business For Dummies, 4th Edition gives you what you need to make the leap from employee to successful entrepreneur with confidence.All your favourite, trusted content has been updated including:Laying the groundwork and testing the feasibility of your business ideaWriting a winning business plan and finding fundingHow to operate effectively, including managing your finances and employing peopleGrowing your business and improving performanceNew content includes:The latest funding schemes, including government funding and crowdfundingTendering for public sector workAvoiding business cyber-crimeFranchising and pop upsExporting (the government has set a target of doubling the number of exporting companies by 2020)Environmental impact (a recent survey found 77% of SMEs wanted to know how to measure and improve their environmental impact) .