Ayelet Fishbach

Ayelet Fishbach is a social psychologist and professor at the University of Chicago Booth School of Business, where she studies motivation, decision making, and behavior change. She is the author of the book 'Get It Done: Surprising Lessons from the Science of Motivation' and has published over 100 academic papers. Her work has been featured in major media outlets and she is recognized as one of the leading experts on motivation.