John R. Hauser

John Richard Hauser is the Kirin Professor of Marketing at MIT Sloan School of Management and one of the founders of the field of Marketing Science. He holds multiple degrees from MIT including S.B. and S.M. in EECS, S.M. in Civil & Environmental Engineering, and Sc.D. in operations research. He has published over eighty scientific papers, served as Editor-in-Chief of Marketing Science journal, and is recognized for his expertise in product development, marketing research, and consumer behavior analysis.